seo - Is There any way to change the snippet created by google indexed results? -

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is there way change snippet created google indexing,so drives more traffic,making more relavent can show users

google choose search results snippets following places (not in order):

  1. the page's meta description tag
  2. the page's open directory project (odp) listing
  3. page content relevant search query

if not want google use odp listing's description can tell them not following meta tag:

<meta name="robots" content="noodp">

if want encourage google use meta description tag make sure unique each page. make sure contains accurate description of page's content.

in thew absence of odp description , meta description tag, google use portion of page's text description. text contain closest matches search query. have not seen official limit how long can couple of sentences seems right.

on related note, if don't want snippet shown particular page can use following meta tag prevent 1 being shown:

<meta name="robots" content="nosnippet">

see this blog post google's tips on using meta description tag.

according this site, "the meta description should typically @ 145 150 characters in length these maximum number of characters typically displayed @ yahoo! , google, respectively."


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