Team Oriented
Team Oriented
Market Researchers usually work on a research team with statisticians, motivational research specialists who design survey questions, pollsters, interviewers, IT specialists and a variety of others.
Survey researchers held about 50,000 jobs in 2008. Survey Researchers were mainly employed by professional, scientific, and technical services firms, including management, scientific and technical consulting firms, and scientific research and development firms; employment services, State government, and internet service providers and web search portals. A number of market and survey researchers combine a full-time job in government, academia, or business with part-time or consulting work in another setting. About 8 percent of market and survey researchers are self-employed.
Some of the market Research companies providing jobs In India
Cross Tab
Delphi Research Services
Diksha Research
IMRB International
Lamcon Finance & Management
Market Pulse
Nielson India
Protech India
Rural Relations
Rushabh Direct Marketing
Sampling Research
Samsika Marketing Consultants
TNS India
Positions available in Market Research:
Vice-President of Marketing Research: This is the senior position in marketing research. The VP is responsible for the entire marketing research operation of the company and serves on the top management team, also sets the objectives and goals of the marketing, research department.
Research Director: Also a senior position, the director has the overall responsibility for the development and execution of all the marketing research projects.
Assistant Director of Research: Serves as an administrative assistant to the director and supervises some of the other Marketing Research staff members.
(Senior) Project Manager: Has overall responsibility for design, implementation, and management of research projects.
Statistician/Data Processing Specialist: Serves as an expert on theory and application of statistical techniques. Responsibilities include experimental design, data processing, and analysis.
Senior Analyst: Participates in the development of projects and directs the operational execution of the assigned projects. Works closely with the analyst, junior analyst, and other personnel in developing the research design and data collection. Prepares the final report. The primary responsibility for meeting time and cost constraints rests with the senior analyst.
Analyst: Handles the details involved in executing the project. Designs and pretests the questionnaires and conducts a preliminary analysis of the data.
Junior Analyst: Handles routine assignments such as secondary data analysis, editing and coding of questionnaires, and simple statistical analysis.
Field Work Director: Responsible for the selection, training, supervision, and evaluation of interviewers and other field workers.
Educational Qualification:
The most common entry-level position in Marketing Research for people with bachelor's degrees (e.g., BBA) is as Operational Supervisor. These people are responsible for supervising a well-defined set of operations, including field work, data editing, and coding, and may be involved in programming and data analysis. Another entry-level position for BBAs is Assistant Project Manager. An Assistant Project manager will learn and assist in questionnaire design, review field instructions, and monitor timing and costs of studies. In the Marketing Research industry, however, there is a growing preference for people with master's degrees. Those MBA with Ph.D or equivalent degrees are likely to be employed as Project Managers.
Market Researcher: Salaries
In general, salaries for Market Researchers are relatively high in the Indian job market. Since this category of job often calls for a master’s degree or even a doctorate, starting pay can be quite good. However, some entry level jobs in market research can be low-paying. MBA level salaries for market research types at top schools have above Rs. 1,00,000 in recent years.
Market Researchers usually work on a research team with statisticians, motivational research specialists who design survey questions, pollsters, interviewers, IT specialists and a variety of others.
Survey researchers held about 50,000 jobs in 2008. Survey Researchers were mainly employed by professional, scientific, and technical services firms, including management, scientific and technical consulting firms, and scientific research and development firms; employment services, State government, and internet service providers and web search portals. A number of market and survey researchers combine a full-time job in government, academia, or business with part-time or consulting work in another setting. About 8 percent of market and survey researchers are self-employed.
Some of the market Research companies providing jobs In India
Cross Tab
Delphi Research Services
Diksha Research
IMRB International
Lamcon Finance & Management
Market Pulse
Nielson India
Protech India
Rural Relations
Rushabh Direct Marketing
Sampling Research
Samsika Marketing Consultants
TNS India
Positions available in Market Research:
Vice-President of Marketing Research: This is the senior position in marketing research. The VP is responsible for the entire marketing research operation of the company and serves on the top management team, also sets the objectives and goals of the marketing, research department.
Research Director: Also a senior position, the director has the overall responsibility for the development and execution of all the marketing research projects.
Assistant Director of Research: Serves as an administrative assistant to the director and supervises some of the other Marketing Research staff members.
(Senior) Project Manager: Has overall responsibility for design, implementation, and management of research projects.
Statistician/Data Processing Specialist: Serves as an expert on theory and application of statistical techniques. Responsibilities include experimental design, data processing, and analysis.
Senior Analyst: Participates in the development of projects and directs the operational execution of the assigned projects. Works closely with the analyst, junior analyst, and other personnel in developing the research design and data collection. Prepares the final report. The primary responsibility for meeting time and cost constraints rests with the senior analyst.
Analyst: Handles the details involved in executing the project. Designs and pretests the questionnaires and conducts a preliminary analysis of the data.
Junior Analyst: Handles routine assignments such as secondary data analysis, editing and coding of questionnaires, and simple statistical analysis.
Field Work Director: Responsible for the selection, training, supervision, and evaluation of interviewers and other field workers.
Educational Qualification:
The most common entry-level position in Marketing Research for people with bachelor's degrees (e.g., BBA) is as Operational Supervisor. These people are responsible for supervising a well-defined set of operations, including field work, data editing, and coding, and may be involved in programming and data analysis. Another entry-level position for BBAs is Assistant Project Manager. An Assistant Project manager will learn and assist in questionnaire design, review field instructions, and monitor timing and costs of studies. In the Marketing Research industry, however, there is a growing preference for people with master's degrees. Those MBA with Ph.D or equivalent degrees are likely to be employed as Project Managers.
Market Researcher: Salaries
In general, salaries for Market Researchers are relatively high in the Indian job market. Since this category of job often calls for a master’s degree or even a doctorate, starting pay can be quite good. However, some entry level jobs in market research can be low-paying. MBA level salaries for market research types at top schools have above Rs. 1,00,000 in recent years.
