Future prospect in the field
What do aspirants need for it?
There are no defined qualifications for entering this field. Those with the gift of the gab and the ability to write have an edge. Soft skills like networking, inquisitiveness and time consciousness are also important. Graduates in English literature and mass communication with some hands-on experience are preferred at the entry level, so are MBAs.
A degree or diploma in mass communication helps for a career in corporate communication. However, many professionals agree that more than the degree, it is your personal skills that matter the most. "It helps to have a degree in communication, but it is not essential. What matters is being able to understand issues related to your organisation, an understanding of current affairs, and an eye for any development that could affect the organisation. A degree or diploma in communication, no doubt, helps get an entry into the field. Also, language skills and the ability to see opportunities are important qualities.
Ideally before getting into this field one should have a relevant degree in communication. A formal degree in journalism & mass communication can help you get an easier access into this sector. Communication education gives you an understanding and helps to grasp things faster.? Armed with degrees job seekers can directly consider entering the sector. In today?s a job market students can easily start a rewarding career in this field.
A degree would not give you the strategic thinking and the ability to make and maintain contacts that matter a lot in corporate communication. You also need an ability to understand the business, ability to network within and outside the organisation and the ability to make people believe you as well as believe in you. It is only after that your audiences trust you.
Future prospect in the field
There is enormous scope for corporate communication in India. Industries are expanding and need to recognise the importance of having to communicate with the public that matters to the most. With the kind of development we are witnessing in India and abroad, corporate communication is here to stay. Prospects in the field are plentiful for more than one reason. Firstly, competition has grown. The need to maintain the brand has grown considerably, with regard to Indian as well as global consumers, as more foreign companies are coming to India than never before. Secondly, the need to communicate has exploded. Even the target audiences have expanded radically. We have come to use more and developed tools of communication to reach out to them. Finally, the external scenario has become extremely dynamic.
More variables affect the image of the company now than before. Also, the number of tools of communication has increased significantly. Television and internet have changed the communication scenario. What would reach the public in 24 hours in case of newspapers or 12-14 days in case of magazines earlier, now reaches them in a matter of seconds. The tasks formerly being taken care of with a couple of press releases are now being handled by entire departments.
The size of the corporate communication department is dependent upon the size of the company. Large organisations have a full fledged department that works on their communication objectives. While small companies may have just one individual managing the entire show. In such a scenario, fresh talent is always welcome. A fresher can earn anything between three to five lakhs per annum. And from there, the sky is the limit.
The pay package
The pay scales in the sector vary based on the organisation and experience on part of the candidate. A candidate with a relevant degree and good communication skills can also get remuneration in the range of Rs 3.5 lakhs per annum. Once you have relevant experience of 4-5 years in the field, the annual remuneration can easily go up to Rs 5-6 lakhs. While talented people can make their way up to the level of vice-president in a company, at the entry level, corporate communicators usually draw salary of Rs 15,000-20,000.
The demand from organisations is only going to increase given the growth we are witnessing. If you feel that communication is your strength and have an ability to understand businesses then this is the career for you. After all, like finance and marketing professionals, a corporate communication professional too is not restricted to a specific industry.
There are no defined qualifications for entering this field. Those with the gift of the gab and the ability to write have an edge. Soft skills like networking, inquisitiveness and time consciousness are also important. Graduates in English literature and mass communication with some hands-on experience are preferred at the entry level, so are MBAs.
A degree or diploma in mass communication helps for a career in corporate communication. However, many professionals agree that more than the degree, it is your personal skills that matter the most. "It helps to have a degree in communication, but it is not essential. What matters is being able to understand issues related to your organisation, an understanding of current affairs, and an eye for any development that could affect the organisation. A degree or diploma in communication, no doubt, helps get an entry into the field. Also, language skills and the ability to see opportunities are important qualities.
Ideally before getting into this field one should have a relevant degree in communication. A formal degree in journalism & mass communication can help you get an easier access into this sector. Communication education gives you an understanding and helps to grasp things faster.? Armed with degrees job seekers can directly consider entering the sector. In today?s a job market students can easily start a rewarding career in this field.
A degree would not give you the strategic thinking and the ability to make and maintain contacts that matter a lot in corporate communication. You also need an ability to understand the business, ability to network within and outside the organisation and the ability to make people believe you as well as believe in you. It is only after that your audiences trust you.
Future prospect in the field
There is enormous scope for corporate communication in India. Industries are expanding and need to recognise the importance of having to communicate with the public that matters to the most. With the kind of development we are witnessing in India and abroad, corporate communication is here to stay. Prospects in the field are plentiful for more than one reason. Firstly, competition has grown. The need to maintain the brand has grown considerably, with regard to Indian as well as global consumers, as more foreign companies are coming to India than never before. Secondly, the need to communicate has exploded. Even the target audiences have expanded radically. We have come to use more and developed tools of communication to reach out to them. Finally, the external scenario has become extremely dynamic.
More variables affect the image of the company now than before. Also, the number of tools of communication has increased significantly. Television and internet have changed the communication scenario. What would reach the public in 24 hours in case of newspapers or 12-14 days in case of magazines earlier, now reaches them in a matter of seconds. The tasks formerly being taken care of with a couple of press releases are now being handled by entire departments.
The size of the corporate communication department is dependent upon the size of the company. Large organisations have a full fledged department that works on their communication objectives. While small companies may have just one individual managing the entire show. In such a scenario, fresh talent is always welcome. A fresher can earn anything between three to five lakhs per annum. And from there, the sky is the limit.
The pay package
The pay scales in the sector vary based on the organisation and experience on part of the candidate. A candidate with a relevant degree and good communication skills can also get remuneration in the range of Rs 3.5 lakhs per annum. Once you have relevant experience of 4-5 years in the field, the annual remuneration can easily go up to Rs 5-6 lakhs. While talented people can make their way up to the level of vice-president in a company, at the entry level, corporate communicators usually draw salary of Rs 15,000-20,000.
The demand from organisations is only going to increase given the growth we are witnessing. If you feel that communication is your strength and have an ability to understand businesses then this is the career for you. After all, like finance and marketing professionals, a corporate communication professional too is not restricted to a specific industry.
